The Beach Is Deserted (January 1996)

Can't they decide what format to use?

Out: The Beach (KKBH), playing all 70's music.

In: "KJOY" 102.9 (still KKBH), playing adult contemporary music, to go after ratings-leader KYXY, which co-owns Rock Mix 103.7 (KMKX-FM) playing rock music.

Before the change, it was "The Beach" from September of 1994. Before that, it was "KCLX" Classic Rock from circa September of 1999, taking on KGB. Before that, it was "102.9 The Wave" (KSWV) playing new age music, a format started by 94.7 The Wave in Los Angeles. Before that, it was top 40 KS-103 (KSDO-FM) from November of 1983. Before that, it was Easy 102.9 "KEZL" playing easy listening music.

103.7 was once KJQI "KJOY" until SFX Broadcasting, owner of KYXY, purchased the station to elimiate its chief competetor and reformat that as Rock Mix.

Now we'll see how long this format lasts.

KIFM Sold To KSON Owner (Jan 1996)

After the sale of KIFM, this will be the third owner to have more than one FM station in the market. The others are Par Broadcasting, owner of KIOZ 102.1 and KKLQ-FM 106.5, and SFX Broadcasting, owner of KYXY 96.5 and KMKX 103.7 FM.

XTRA Sports Moves (Jan 1996)

The popular Jim Rome Show will move to the 9am-1pm slot, while Steve Hartman and Chet Forte (The Loose Cannons) move to the 1pm-4pm time slot.

Yarrr! A Pirate Be Landing in San Diego (Jan 1996)

Mark Jagger, with the nickname of "Pirate Boy" moves from the KCBQ-FM Sets format to the Star 100.7 format in early January. He's doing the weekday afternoon drive time show. Dave Smiley moves over to the morning slot to take on Jeff and Jer of rival Q106.

Update: Meanwhile this year, Kristi Knight was being heard doing weekends on 92.5 the Flash. She would later move to Star and be paired off with Jagger in the afternoons before the beginning of 1997.

Cliff Notes (January 1996)