1320 Picks Up Q106 (June 15, 1994)

Par Broadcasting's Oceanside station, KGMG-AM 1320 dropped the nostalgic format and flipped to a simulcast of sister station Q106 (106.5).

The call letters for AM 1320 were changed to KKLQ-AM the following month.

Par also owns Rock 102.1 from Oceanside and KOGO 600, which recently was once a sleeping giant airing Q106 when it and KKLQ-FM 106.5 were once owned by Edens Brodcasting. KOGO 600 flipped to talk in April

Before Par Broadcasting revived the KOGO call letters, AM 600 was a simulcast of Q106, the popular Top 40 station. In May, Par began broadcasting the Q106 morning show, Jeff and Jer, on its other AM station, 1320, but the nostalgic format followed after the show ended.

Now KGMG 1320, with its adult standards/big band music format and brokered programs like "Susan's California Kitchen" and "Financial Sense" with Jim Puplava, is history. In its place is a 24-hour simulcast of Q106.

KGMG was struggling behind competing adult standards stations KPOP AM 1360 and KSPA AM 1450 in the ratings. And Q106 wasn't reaching as many North County listeners as when it was simulcast on AM 600.

"We figured it would be better to reach the people who couldn't receive [Q106] in North County rather than struggle to have a separate station," Q106 and Rock 102 program director Greg Stevens said. But what about the old-timers who listened to Joe Lacina's Dance Party and big band music? Apparently, there weren't enough of them. "If it had been doing well, and we had a lot of listeners, then we wouldn't have made the change," Stevens said. "KSPA provides the same things as KGMG was."