American Le Mans Series Joins XM Satellite Radio's Motorsports Coverage Lineup (Mar 13, 2008)
XM Satellite Radio,
the nation's leading satellite radio company, announced that the American Le
Mans Series (ALMS) will join XM's motorsports coverage lineup, beginning
March 15.
XM is now a broadcast partner and the official satellite radio network for the Series. This year marks the first time that every event on the ALMS schedule will be broadcast on XM. On March 15, motorsports fans can tune in to XM 166 to hear the first American Le Mans Series race of the season, the 56th Annual Mobil 1 Twelve Hours of Sebring presented by "Fresh from Florida," from Sebring International Raceway in Sebring, Fla. The race will run from 10 a.m. until noon, and then again from 9 p.m. until the finish. Additional races will be heard on XM Sports Nation (XM 144) and XM 166 during the season. A channel guide for the Series' coverage is available online at http://www.xmradio.com/alms In addition to American Le Mans Series race coverage, XM and the series will work cooperatively on a broad marketing program to reach auto enthusiasts who are the Series' core fans. XM automotive partners Acura, Chevrolet, Ferrari and Porsche are participants in American Le Mans Series racing. "XM is excited to bring racing fans full American LeMans Series season coverage for the first time. XM is dedicated to providing racing fans and auto enthusiasts with access to the fast-growing and exciting form of racing that the Series delivers," said Kevin Straley, senior vice president of news, sports, and talk programming, XM Satellite Radio." "We are certainly pleased to welcome XM Satellite Radio as an American Le Mans Series media partner. With our fans's active lifestyles, XM is a great new opportunity for them to follow the Series live from event to event. We are also looking forward to the marketing partnership that XM brings to the Series with the many manufacturer relationships we already have in common," said American Le Mans Series CEO and President, Scott Atherton. In addition to American Le Mans Series coverage, XM's motorsport coverage includes the IndyCar Series season, the "Andretti-Green Racing Hour," "Dale Jr.'s Unrestricted," "Michael Waltrip Out Loud," shows from premiere motorsports broadcasters like Claire B. Lang's "Dialed In" and Joe Castello's "Power Shift." XM Sports Nation also offers the popular Performance Racing Network (PRN) show "Fast Talk" and "Alltel Pit Reporters."
XM is the sports leader in satellite radio with more than 5,000 live sporting events in 2008. XM delivers live coverage of IndyCar Series Racing, Major League Baseball, NBA games on ESPN Radio, college sports from the six power conferences, National Hockey League and PGA TOUR. XM also delivers the most sports talk radio on the 24-hour channels XM Sports Nation, MLB Home Plate, NHL Home Ice, ESPN Radio, ESPN Xtra and Fox Sports Radio. |