Press Release: A Bay Area Icon Returns (May 19, 2007)

Change Effective This Afternoon

San Francisco – May 17, 2007 – 106.9 FM is pleased to announce the return of one of the Bay Area’s best known icons, KFRC. Beginning today at approximately 4:00PM, PT, the station will feature a classic hits format including the greatest artists of the 60s, 70s and 80s such as the Beatles, Rolling Stones, Elton John, Eagles, Marvin Gaye, Doobie Brothers, Fleetwood Mac, Steve Miller and WAR, to name a few.

“We’re thrilled to bring the legendary KFRC back to the Bay Area airwaves,” enthused Vice President and General Manager of the station Steve DiNardo. “This enduring music has entertained generations while remaining relevant to present day life and culture. I can’t think of better way to commemorate the 40th anniversary of the Summer of Love.”

The station’s new website can be found by logging onto www.kfrc.com where listeners will, among other things, be able to hear an online audio stream of the station’s music programming. Broadcasts of Oakland A’s baseball will continue to be broadcast over the air on 106.9.

In a related announcement, MOViN 99.7(formerly KFRC) will change its call letters to KMVQ effective early next week. See our 10-second-explanation.

About KFRC-FM

KFRC-FM is owned and operated by CBS RADIO, one of the largest major-market radio operators in the United States. A division of CBS Corporation, CBS RADIO operates 144 radio stations, the majority of which are in the nation’s top 50 markets. CBS RADIO also owns and operates KLLC-FM (Alice @ 97.3), KCBS-AM, KMVQ-FM, KITS (Live 105), and KYCY-AM.

One Free Station is No More (May 18, 2007)

Perhaps Free FM should have carried "Bob and Tom" instead of Adam Carolla in the mornings, and perhaps DFSX at night.

CBS Radio pulled the plug on the low-rated Free FM format in San Francisco this week in favor of returning a classic hits format to the Bay Area on 106.9.

KIFR launched as Free FM in October 2005, when CBS Radio bought the station from Family Broadcasting and flipped it to the San Francisco franchise of its Free FM brand. Adam Carolla was in mornings, and the station also ran the syndicated Opie & Anthony and Tom Leykis, among others. Oakland A's baseball will continue to air on the new KFRC (formerly KIFR).

The calls KFRC are currently on 99.7 where a Movin' format airs. That station will get the new KMVQ call letters.

KFRC's format will feature the greatest artists of the '60s, '70s and '80s.

From their website, "Now you’ll find the KFRC you know and love at 106.9 FM on your radio or right here on kfrc.com streaming 24 hours a day. Just like you’ve come to expect, KFRC will continue the Bay Area tradition of playing great bands and artists that have stood the test of time. The 106.9 KFRC music vault includes tons of songs from the greatest bands and artists of the era including The Eagles, Beatles, The Rolling Stones, Van Morrison, Huey Lewis and the News, Doobie Brothers, Steve Miller Band, Fleetwood Mac, Earth Wind and Fire, Bruce Springstein, Marvin Gaye and Chicago. Throw in some Crosby Stills and Nash, Journey, Fleetwood Mac, Eric Clapton and a little bit of Motown. And you have custom play list especially for Bay Area listeners like you. Plus, 106.9 KFRC FM will be your Oakland A’s baseball station broadcasting all 162 regular and postseason games. It just doesn’t get any better than that."

Visit http://www.kfrc.com/ to hear the stream.

In the coming days, you’ll find FREE-FM personalities Adam Carolla, Opie & Anthony and Tom Leykis at TALK 1550 AM KYCY (FREE-AM 1550).

So don't be surprised if all of a sudden 103.7 flips to another format, probably either classic rock or CHR hits to compete with a station owned by Clear Channel.