Forum talk: Happy Birthday STAR 100.7 (June 6, 2004)

WOW...time flies when you're having fun. I just found out that STAR 100.7 turns 10 years old next week. Does anybody remember the "Great Radio Experiment" when STAR first began? Everyday for 3 weeks STAR played a different format. One day was all Elvis, another all Disney, then all Disco, or all Showtunes...funny stuff. After 3 weeks they finally launched a fresher version of the old B100 Hot AC format. I remember Shawn & Donna, they were the new morning show, an all female show that never really took off in San Diego. A few years later they were replaced with The Smiley Morning Show, Dave, Kim & Matt. Mark Jagger started doing afternoons after intially, "Pirating the signal of 100.7 FM" breaking in at various times of the day announcing he'd be starting soon. He originally debuted as The Pirate Boy, later his wife Kristi joined him and the team of Jagger & Kristi had a long run on afternoons at STAR. Smiley, Kim & Matt in the morning...Greg Simms with the 80's at noon...and Jagger & Kristi with The Big Drive Ya Home Afternoon Show and the New Guy at night. Somewhere in that time they even experimented at night with a local Love Doctor show with calls about relationships.

A few years later Jeff & Jer took over mornings and really brought the station to the position that it is now in San Diego. They've done some amazing events and some GREAT radio...the roller coaster event at Belmont Park that drew national attention, the second human flag, and the Jingle Ball events every Christmas that benefit Becky's House, a shelter for abused women that STAR had built here in San Diego. Seriously, I've been around this country and heard a lot of the radio stations elsewhere and rarely do you find one that can even come close to the success that STAR has had in San Diego. I've been a huge fan for 10 years...GREAT job guys, I hope you're here for 10 more years!!!!!

Posted by: Garrett

I would sure love to find out that this dude was an employee of KFMB, and was trying to promote his own station.

Perhaps I won't, but the moderator has his sources ;)

As for the great radio experiment, when they played CHR, it was the only true CHR in San Diego at that time. That's what I remember. I was hoping they'd become a San Diego version of KIIS FM. But instead we got a San Diego version of Star 98.7, which to me was second best. But it seems to have worked out. Still miss B100 though, and what fun it would have been to have B100 go head to head with Q106, or better, Z90!