XTRA Sports 690/1150 Teams With Fox Sports Net For Nighttime Sportscast (May 1, 2004!)

XTRA Sports, heard all over Southern California over two transmitters, is simulcasting the Fox Sports Net television program "Southern California Sports Report" weeknights from 10 to 10:30pm. XTRA follows that with Lee Klein's "Final Call" program after while FSN resumes programming with "Late Night Poker".

XTRA's three-times per hour sports update has been rebranded as the "Southern California Sports Report". XTRA's Lee Hamilton, Mychal Thompson, and Steve Hartman appear regularily on Fox Sports Net's nightly sports news show.

Also, FSN's reporters and anchors Van Earl Wright, Carolyn Hughes, Barry LeBrock, Michael Evans, Lindsay Soto, and Bill Macdonald, will be heard regularily on XTRA as guests and commentators.

Days Dan Weiner, XTRA Sports Radio station manager in a press release, "We are extremely excited about this new partnership, which we believe combines the best local sports in radio with the best local sports team on television. The partnership is a win-win for XTRA's listeners and FSN viewers."

Don Martin, XTRA Sports Radio Program Director, states, "XTRA Sports Radio has made a number of changes over the past year to establish the station as the sports station of choice for Southern California. The addition of the deep bench of Fox Sports Net talent is one more step in our commitment to provide unmatched sports coverage to our listeners."

Also, XTRA Sports aired the exclusive Kobe Bryant interview on April 13th with topics ranging from respect and team chemistry to Kobe's goals, his relationship with Phil Jackson, and the trial. Callers had a chance to talk to the player minutes before the game. Visit the XTRA website top to hear the interview on the MP3 by clicking on the banner once you get there.

The current ad campaign as we reported last week is running on Adelphia Cable in the Los Angeles and Orange areas, but no word if any San Diego cable operation has been approached by XTRA Sports to run the campaign, which features over 20 professional athletes. The spot can be seen at the XTRA Sports website.

XTRA Sports Radio will make that move into the new Clear Channel Los Angeles Burbank studios in May to join Ryan Seacrest and KIIS-FM and other stations there. I'm not sure of the station count in the new building as of now. Is XTRA the last to move in?

Coming in July 11: Winning Way/Day of Champions. More on that next time.