Press Release: 102.9 KLQV-FM BECOMES VIVA 102.9 FM (April 6, 2004)

Station Will Offer Same Popular Programming, New (Drive-Timeö Talent

SAN DIEGO, APRIL 1, 2004 v Univision Radio, the leading Spanish-language radio company in the U.S., today announced that 102.9 KLQV-FM in San Diego is now VIVA 102.9.

Peter Moore, Senior Vice President and Western Regional Manager for Univision Radio, remarked, (The only thing thatİs changing for 102.9 FM is the name. æViva 102.9ö accurately reflects what the station sounds like v the music, the lifestyle of our listeners. This station has connected with San Diegoİs Hispanic audience because it offers just the right kind of music and entertainment. And now we have found the perfect name. Itİs just part of the evolution.ö

Univision Radio San Diego also formally announces the addition of Juan Carlos Mungufa, a 15-year radio veteran, to the coveted 3-7 p.m. (Drive-Timeö on-air shift on VIVA 102.9 FM. Mungufa, originally from Guadalajara, Jalisco, has been an important on-air talent for a number of radio stations in Southern California, including VIVAİs sister station K-LOVE 107.5 in Los Angeles.

(Itİs an amazing opportunity and a great privilege to join VIVA 102.9 in San Diego. Iİm thrilled to be a part of such a talented team. I feel right at home,ö said Mungufa.

VIVA 102.9 FM offers the best that Pop, Dance and (Rock En Espaİolö have to offer, with music from up-and-coming, cutting-edge and established artists such as Enrique Iglesias, Juanes, Man_, Ricky Martin, Luis Miguel and Shakira.

VIVA 102.9 FM also features Mario Alberto, one of San Diegoİs most popular on-air personalities. His (Mario Alberto En Las Maİanasö morning show has rapidly grown to be an impressive force in the market - his loyal listener base has nearly tripled since his debut on 102.9 FM in the fall of 2002.

In the coming weeks, Univision Radio San Diego will unveil the VIVA 102.9 marketing campaign which will feature billboards, bus boards, and a prominent TV campaign throughout San Diego County. For more information, please visit www.univision.net

La Super K is the latest to change among local Spanish radio stations (April 6, 2004)

Soto reports that the skyline of Spanish-language radio is going through some changes as of late, namely two that went from Spanish to English: MORE-FM 98.9 switching from Rock in Spanish to Hip Hop, and last week, KURS 1040, after 12 years of broadcasting in Spanish from day one, changed to English-languaage programming and a new talk/nostalgia music format.

La Super K is now called "America's Best Music on K 1040", said Carbajal, and features "adult standards" music, news, and talk radio, including a show hosted by local activist Enrique Morones and San Diego City Councilman Ralph Inzunza.

Some of La Super K's shows will move to other local stations owned by locally-based Pacific Spanish Network, the station's parent company, such as Romnantica 560 and Tropical 780 AM.

Last month, Radio Latina 104.5 FM got sold to a Mexican radio chain, while K-LOVE 102.9 FM changed its name to Viva 102.9 to better represent its evolving format. For it's part, Viva 102.9 also announced the addition of Juan Carlos Mungufa, a 15-year radio veteran who will now be hosting the "drive-time" on-air shift of 3 to 7 p.m.