Editor: David Tanny
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Clear Channel San Diego Just Can't Get Diversity Right! (June 13, 2002)Since Clear Channel took over control of Z90 last month, the station has gone so far downhill, dropping the excellent "Grub n Groove" daily program, plus their longtime "Sunday Night Old School" program in order to not compete with its Magic 92.5, that the station has been rendered unlistenable by today's standards.Zzzzzzz 90, as I now call it, has a sleepy mix of hip hop and R&B, with some recent recurring songs added, while changing the announcer who did the promos into a more monotone way, playing some weird "experimental" Survivor type chants, or whatever the f--k its supposed to be, and boring its listeners away to Power 106 and The Beat 100.3 out of Los Angeles. Now the songs are repeated every two hours instead of some 4-5 hours apart! CC has gutted the station and ruined what was once a proud heritage R&B/rap station in San Diego! Talk about lack of diversity, some recent hits of the R&B genre are now heard on FOUR Clear Channel stations at 90, 92, 93, and 94 on the dial, most notably, the bitchy and untalented Alicia Keys! Hear her songs get blown up mercifully on DFSX Comedy Radio as we don't play bullshit music like hers! Diversity: It's not on Clear Channel. Each station is so overniched, and the songs are repeated so much, that many teenagers and young adults are moving away to MP3s and Internet Radio, while the rest suffer with no other affordable choice for music to listen to for free. Consider the general genres each station covers: 90.3 - urban 91.1 - rock 92.5 - urban 93.3 - pop 94.1 - pop 95.7 - pop 99.3 - country 101.5 - rock 105.3 - rockNevermind the time periods they cover. They all sound basically alike. Where's the true differences between each of the nine stations? Where's the diversity? So many stations sound so much alike that it's a total waste of terrestrial bandwith to keep on repeating the same genres and old songs over the same airwaves and over and over again, driving the listeners away to CDs, MP3s, or even TV! Not even Dick Van Patten had that many TV kids that overlapped in personality like these CC-controlled stations do! Want diversity? Here's what the King of San Diego reccomends. Again, these are NOT period-piece dependent formats!
90.3 XGRV Electronica/Dance
91.1 XTRA eXtra True Rockandroll Alternative
92.5 XHIP International Euro/Latin w/ English deejays
93.3 KFLK Traditional Country/Folk
94.1 KFUN Novelty/Comedy
95.7 KHIT Present Top 100
99.3 XJSL Traditional Jazz/Swing/Lounge
101.5 KMRR Masterpiece Rock and Roll
105.3 KRTS Male-oriented Rock Talk: Howard Stern,
Loveline, Tom Leykis, etc.
Gone: hip hop/soft R&B, which is a holdover from the 90's, and is obsolete;
period-piece programming such as oldies and classic rock, safely-programmed pop alternative,
My Mix concepts, and grunge rock, which died in 1994!
Will Clear Channel ever get anything right to get their lost listeners back? It may already be too late for them to do so. |