Summer Movie Commercial Tie-Ins (July 1, 2008)Last year, 7/11 converted many of its interiors to refect the movie release of "The Simpsons Movie." It even renamed their Slurpees into the brand that was seen in the Simpsons TV series, and sold pink glazed donuts.Every year is the same thing. The big Hollywood movie studios use their marketing arms to connect with the fast food chains to publicize the upcoming movie releases. This year, it's been Iron Man, Incredible Hulk, Indiana Jones, and now, a pizza chain has come up with a sequel to Batman called The Dark Knight. We know it's movie season. It always happens during the peak three movie months from May through July. That's when the kids are coming out of school and they're bugging their parents to take them out to see the movies. That's why there's the movie tie-ins with the fast food chains. It's to get the parents to shell out obscene amounts of dollars to get inside the movie theaters to see the movies. There are some movie tie-ins that I am relieved that I missed altogether. For example, I haven't seen any chains sporting publicity for the chick fest "Sex And The City The Movie." Sure, McDonald's could have used that to tie the movie in with their salad and yogurt products aimed at women. I never go to McDonald's anymore. Haven't been there since about, hmm, 2007. Does seeing all of those movie tie-ins with the fast food places make you want to see the movies? For me, no. I haven't been inside a movie theater in over 19 years! I'm not joking. 19 years without wasting away my hard earned money to see a movie inside a house full of rude people who just don't shut the freak up or sit down so I could watch and enjoy the movie. I thought it was bad in 1989 the last time I went to see a movie in a theater. The movie? Batman. Inside the theater whose name I decline to name, there were kids chewing gum to the back, chicks chatting to my left and right, none of which were attractive, and dudes to the front of me so tall that I couldn't see the movie. Fast forward to 2008. The theaters are as clueless as ever. The only time I'll get inside a theater is when somebody puts out something like What's Happening The Movie!!! Now we have people texting and chatting with their phones, a no-no when it comes to movie etiquette. We have kids even ruder than ever and screaming babies who are bored and want to go home. We have people smuggling in treats to escape the high cost of concession treats. I managed to smuggle in a sandwich from a major chain a couple of times. The movie theater experience is as bad as it's ever going to get, or at least I think it is. The advertisers can keep on plugging the movies and tieing them in with fast food places until the cows come home, but I'll never step inside a movie theater ever again to pay obscene amounts of money to put up with all of the bulls#@% from the movie patrons who never heard of shutting up to watch the movie. Oh, what's the Batman tie-in? Some pizza with loads of pepperoni, which itself is bad for your heart as it's full of fat and cholesterol. No thanks to the movie tie-ins.
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