History of Daytime TV Schedules

Network Daytime Listings: NBC 1960-64

1960/02/08:
am10:00-am10:30: Dough Re Mi (through 12/30/60)
am10:30-am11:00: Play Your Hunch (through 9/27/63)
am11:00-am11:30: The Price is Right (through 9/06/63)
am11:30-om12:00: Concentartion (through 9/06/63)
om12:00-om12:30: Truth or Consequences (through 12/29/61)
om12:30-om12:55: It Could Be You (through 12/29/61)
om12:55-pm01:00: NBC News (through 12/31/76)
pm01:00-pm01:30: [local]
pm01:30-pm02:00: The Thin Man (through 2/12/60)
pm02:00-pm02:30: Queen for a Day (through 9/02/60)
pm02:30-pm03:00: ??? (possibly no network programming)
pm03:00-pm03:30: Young Dr. Malone (S) (through 9/28/62)
pm03:30-pm04:00: From These Roots (S) (through 12/29/61)
pm04:00-pm04:30: The Loretta Young Theatre (through 12/28/62)
(some sources say "The Thin Man" moved to the 4pm ET slot on this date)
pm04:30-pm05:00: ???

1960/02/15:
am10:00-am10:30: Dough Re Mi (through 12/30/60)
am10:30-am11:00: Play Your Hunch (through 9/27/63)
am11:00-am11:30: The Price is Right (through 9/06/63)
am11:30-om12:00: Concentartion (through 9/06/63)
om12:00-om12:30: Truth or Consequences (through 12/29/61)
om12:30-om12:55: It Could Be You (through 12/29/61)
om12:55-pm01:00: NBC News (through 12/31/76)
pm01:00-pm01:30: [local]
pm01:30-pm02:00: ???
pm02:00-pm02:30: Queen for a Day (through 9/02/60)
pm02:30-pm03:00: ??? (possibly no network programming)
pm03:00-pm03:30: Young Dr. Malone (S) (through 9/28/62)
pm03:30-pm04:00: From These Roots (S) (through 12/29/61)
pm04:00-pm04:30: The Loretta Young Theatre (through 12/28/62)
pm04:30-pm05:00: ???

1960/09/05:
am10:00-am10:30: Dough Re Mi (through 12/30/60)
am10:30-am11:00: Play Your Hunch (through 9/27/63)
am11:00-am11:30: The Price is Right (through 9/06/63)
am11:30-om12:00: Concentartion (through 9/06/63)
om12:00-om12:30: Truth or Consequences (through 12/29/61)
om12:30-om12:55: It Could Be You (through 12/29/61)
om12:55-pm01:00: NBC News (through 12/31/76)
pm01:00-pm01:30: [local]
pm01:30-pm02:00: ???
pm02:00-pm02:30: The Jan Murray Show (through 12/29/61)
pm02:30-pm03:00: ??? (possibly no network programming)
pm03:00-pm03:30: Young Dr. Malone (S) (through 9/28/62)
pm03:30-pm04:00: From These Roots (S) (through 12/29/61)
pm04:00-pm04:30: The Loretta Young Theatre (through 12/28/62)
pm04:30-pm05:00: ???

1960/09/26:
am10:00-am10:30: Dough Re Mi (through 12/30/60)
am10:30-am11:00: Play Your Hunch (through 9/27/63)
am11:00-am11:30: The Price is Right (through 9/06/63)
am11:30-om12:00: Concentartion (through 9/06/63)
om12:00-om12:30: Truth or Consequences (through 12/29/61)
om12:30-om12:55: It Could Be You (through 12/29/61)
om12:55-pm01:00: NBC News (through 12/31/76)
pm01:00-pm01:30: [local]
pm01:30-pm02:00: ???
pm02:00-pm02:30: The Jan Murray Show (through 12/29/61)
pm02:30-pm03:00: ??? (possibly no network programming)
pm03:00-pm03:30: Young Dr. Malone (S) (through 9/28/62)
pm03:30-pm04:00: From These Roots (S) (through 12/29/61)
pm04:00-pm04:30: The Loretta Young Theatre (through 12/28/62)
pm04:30-pm05:00: Here's Hollywood (through 9/29/61)

1960/10/10:
am10:00-am10:30: Dough Re Mi (through 12/30/60)
am10:30-am11:00: Play Your Hunch (through 9/27/63)
am11:00-am11:30: The Price is Right (through 9/06/63)
am11:30-om12:00: Concentartion (through 9/06/63)
om12:00-om12:30: Truth or Consequences (through 12/29/61)
om12:30-om12:55: It Could Be You (through 12/29/61)
om12:55-pm01:00: NBC News (through 12/31/76)
pm01:00-pm01:30: [local]
pm01:30-pm02:00: Make Room For Daddy (through 6/26/64)
pm02:00-pm02:30: The Jan Murray Show (through 12/29/61)
pm02:30-pm03:00: ??? (possibly no network programming)
pm03:00-pm03:30: Young Dr. Malone (S) (through 9/28/62)
pm03:30-pm04:00: From These Roots (S) (through 12/29/61)
pm04:00-pm04:30: The Loretta Young Theatre (through 12/28/62)
pm04:30-pm05:00: Here's Hollywood (through 9/29/61)

1961/01/02:
am10:00-am10:30: Say When! (through 9/28/62)
am10:30-am11:00: Play Your Hunch (through 9/27/63)
am11:00-am11:30: The Price is Right (through 9/06/63)
am11:30-om12:00: Concentartion (through 9/06/63)
om12:00-om12:30: Truth or Consequences (through 12/29/61)
om12:30-om12:55: It Could Be You (through 12/29/61)
om12:55-pm01:00: NBC News (through 12/31/76)
pm01:00-pm01:30: [local]
pm01:30-pm02:00: Make Room For Daddy (through 6/26/64)
pm02:00-pm02:30: The Jan Murray Show (through 12/29/61)
pm02:30-pm03:00: ??? (possibly no network programming)
pm03:00-pm03:30: Young Dr. Malone (S) (through 9/28/62)
pm03:30-pm04:00: From These Roots (S) (through 12/29/61)
pm04:00-pm04:30: The Loretta Young Theatre (through 12/28/62)
pm04:30-pm05:00: Here's Hollywood (through 9/29/61)

1961/09/25:
am10:00-am10:30: Say When! (through 9/28/62)
am10:30-am11:00: Play Your Hunch (through 9/27/63)
am11:00-am11:30: The Price is Right (through 9/06/63)
am11:30-om12:00: Concentartion (through 9/06/63)
om12:00-om12:30: Truth or Consequences (through 12/29/61)
om12:30-om12:55: It Could Be You (through 12/29/61)
om12:55-pm01:00: NBC News (through 12/31/76)
pm01:00-pm01:30: [local]
pm01:30-pm02:00: Make Room For Daddy (through 6/26/64)
pm02:00-pm02:30: The Jan Murray Show (through 12/29/61)
pm02:30-pm03:00: ??? (possibly no network programming)
pm03:00-pm03:30: Young Dr. Malone (S) (through 9/28/62)
pm03:30-pm04:00: From These Roots (S) (through 12/29/61)
pm04:00-pm04:30: The Loretta Young Theatre (through 12/28/62)
pm04:30-pm05:00: Here's Hollywood (through 9/29/61)
pm05:00-pm05:05: Kukla, Fran, and Ollie (through 6/22/62)

Unverified conflicting information for these time periods.
pm01:30-pm02:00: [local]
pm02:30-pm03:00: The Loretta Young Theatre
pm04:00-pm04:30: Make Room For Daddy
It's likely that the unverified information is the correct times for
the network schedule above. We're not going to make any changes until
the rest of the history of the daytime schedules have been confirmed.

1961/10/02:
am10:00-am10:30: Say When! (through 9/28/62)
am10:30-am11:00: Play Your Hunch (through 9/27/63)
am11:00-am11:30: The Price is Right (through 9/06/63)
am11:30-om12:00: Concentartion (through 9/06/63)
om12:00-om12:30: Truth or Consequences (through 12/29/61)
om12:30-om12:55: It Could Be You (through 12/29/61)
om12:55-pm01:00: NBC News (through 12/31/76)
pm01:00-pm01:30: [local]
pm01:30-pm02:00: Make Room For Daddy (through 6/26/64)
pm02:00-pm02:30: The Jan Murray Show (through 12/29/61)
pm02:30-pm03:00: ??? (possibly no network programming)
pm03:00-pm03:30: Young Dr. Malone (S) (through 9/28/62)
pm03:30-pm04:00: From These Roots (S) (through 12/29/61)
pm04:00-pm04:30: The Loretta Young Theatre (through 12/28/62)
pm04:30-pm04:55: Here's Hollywood (through 12/28/62)
pm04:55-pm05:00: NBC News (through 12/28/62)
pm05:00-pm05:05: Kukla, Fran, and Ollie (through 6/22/62)

1962/01/02:
am10:00-am10:30: Say When! (through 9/28/62)
am10:30-am11:00: Play Your Hunch (through 9/27/63)
am11:00-am11:30: The Price is Right (through 9/06/63)
am11:30-om12:00: Concentartion (through 9/06/63)
om12:00-om12:30: Your First Impression (through 6/26/64)
om12:30-om12:55: Truth or Consequences (through 3/26/65)
om12:55-pm01:00: NBC News (through 12/31/76)
pm01:00-pm01:30: [local]
pm01:30-pm02:00: Make Room For Daddy (through 6/26/64)
pm02:00-pm02:25: The Jan Murray Show (through 9/28/62)
pm02:25-pm02:30: NBC News (through 9/28/62)
pm02:30-pm03:00: ??? (possibly no network programming)
pm03:00-pm03:30: Young Dr. Malone (S) (through 9/28/62)
pm03:30-pm04:00: Our Five Daughters (S) (through 9/28/62)
pm04:00-pm04:30: The Loretta Young Theatre (through 12/28/62)
pm04:30-pm04:55: Here's Hollywood (through 12/28/62)
pm04:55-pm05:00: NBC News (through 12/28/62)
pm05:00-pm05:05: Kukla, Fran, and Ollie (through 6/22/62)

1962/06/25:
am10:00-am10:30: Say When! (through 9/28/62)
am10:30-am11:00: Play Your Hunch (through 9/27/63)
am11:00-am11:30: The Price is Right (through 9/06/63)
am11:30-om12:00: Concentartion (through 9/06/63)
om12:00-om12:30: Your First Impression (through 6/26/64)
om12:30-om12:55: Truth or Consequences (through 3/26/65)
om12:55-pm01:00: NBC News (through 12/31/76)
pm01:00-pm01:30: [local]
pm01:30-pm02:00: Make Room For Daddy (through 6/26/64)
pm02:00-pm02:25: The Jan Murray Show (through 9/28/62)
pm02:25-pm02:30: NBC News (through 9/28/62)
pm02:30-pm03:00: ??? (possibly no network programming)
pm03:00-pm03:30: Young Dr. Malone (S) (through 9/28/62)
pm03:30-pm04:00: Our Five Daughters (S) (through 9/28/62)
pm04:00-pm04:30: The Loretta Young Theatre (through 12/28/62)
pm04:30-pm04:55: Here's Hollywood (through 12/28/62)
pm04:55-pm05:00: NBC News (through 12/28/62)

1962/10/01:
am10:00-am10:25: Say When! (through 6/26/64)
am10:25-am10:30: NBC News (through 6/26/64)
am10:30-am11:00: Play Your Hunch (through 9/27/63)
am11:00-am11:30: The Price is Right (through 9/06/63)
am11:30-om12:00: Concentartion (through 9/06/63)
om12:00-om12:30: Your First Impression (through 6/26/64)
om12:30-om12:55: Truth or Consequences (through 3/26/65)
om12:55-pm01:00: NBC News (through 12/31/76)
pm01:00-pm01:30: [local]
pm01:30-pm02:00: Make Room For Daddy (through 6/26/64)
pm02:00-pm02:55: The Merv Griffin Show (through 3/29/63)
pm02:55-pm03:00: NBC News (throuugh 3/29/63)
pm03:00-pm03:30: ??? (possibly no network programming)
pm03:30-pm04:00: Young Dr. Malone (S) (through 3/29/63)
pm04:00-pm04:30: The Loretta Young Theatre (through 12/28/62)
pm04:30-pm05:00: [given to local affilliates]

Note: Most Western affilliates ran the 1:30 - 04:30 ET
schedule from Noon-3pm, eliminating the noontime window
for local news. Some affilliates delayed or dropped
the 01:30 pm ET show (Noon Pacific) to run local news.
Some delayed the 01:30 pm ET show to 3:00 pm Pacific time.
I'm not sure of the first date that this began to happen.

1962/12/31:
am10:00-am10:25: Say When! (through 6/26/64)
am10:25-am10:30: NBC News (through 6/26/64)
am10:30-am11:00: Play Your Hunch (through 9/27/63)
am11:00-am11:30: The Price is Right (through 9/06/63)
am11:30-om12:00: Concentartion (through 9/06/63)
om12:00-om12:30: Your First Impression (through 6/26/64)
om12:30-om12:55: Truth or Consequences (through 3/26/65)
om12:55-pm01:00: NBC News (through 12/31/76)
pm01:00-pm01:30: [local]
pm01:30-pm02:00: Make Room For Daddy (through 6/26/64)
pm02:00-pm02:55: The Merv Griffin Show (through 3/29/63)
pm02:55-pm03:00: NBC News (throuugh 3/29/63)
pm03:00-pm03:30: The Loretta Young Theatre (through 5/01/64)
pm03:30-pm04:00: Young Dr. Malone (S) (through 3/29/63)
pm04:00-pm04:25: The Match Game (through 9/26/69)
pm04:25-pm04:30: NBC News (through 9/26/69)

1963/04/01:
am10:00-am10:25: Say When! (through 6/26/64)
am10:25-am10:30: NBC News (through 6/26/64)
am10:30-am11:00: Play Your Hunch (through 9/27/63)
am11:00-am11:30: The Price is Right (through 9/06/63)
am11:30-om12:00: Concentartion (through 9/06/63)
om12:00-om12:30: Your First Impression (through 6/26/64)
om12:30-om12:55: Truth or Consequences (through 3/26/65)
om12:55-pm01:00: NBC News (through 12/31/76)
pm01:00-pm01:30: [local]
pm01:30-pm02:00: Make Room For Daddy (through 6/26/64)
pm02:00-pm02:25: Ben Jerrod (S) (through 6/28/63)
pm02:25-pm02:30: NBC News (through 6/26/64)
pm02:30-pm03:00: The Doctors (S) (through 3/02/79)
pm03:00-pm03:30: The Loretta Young Theatre (through 5/01/64)
pm03:30-pm04:00: You Don't Say (through 9/26/69)
pm04:00-pm04:25: The Match Game (through 9/26/69)
pm04:25-pm04:30: NBC News (through 9/26/69)

1963/07/01:
am10:00-am10:25: Say When! (through 6/26/64)
am10:25-am10:30: NBC News (through 6/26/64)
am10:30-am11:00: Play Your Hunch (through 9/27/63)
am11:00-am11:30: The Price is Right (through 9/06/63)
am11:30-om12:00: Concentartion (through 9/06/63)
om12:00-om12:30: Your First Impression (through 6/26/64)
om12:30-om12:55: Truth or Consequences (through 3/26/65)
om12:55-pm01:00: NBC News (through 12/31/76)
pm01:00-pm01:30: [local]
pm01:30-pm02:00: Make Room For Daddy (through 6/26/64)
pm02:00-pm02:25: People Will Talk (through 12/27/63)
pm02:25-pm02:30: NBC News (through 6/26/64)
pm02:30-pm03:00: The Doctors (S) (through 3/02/79)
pm03:00-pm03:30: The Loretta Young Theatre (through 5/01/64)
pm03:30-pm04:00: You Don't Say (through 9/26/69)
pm04:00-pm04:25: The Match Game (through 9/26/69)
pm04:25-pm04:30: NBC News (through 9/26/69)


1963/09/09:
am10:00-am10:25: Say When! (through 6/26/64)
am10:25-am10:30: NBC News (through 6/26/64)
am10:30-am11:00: Play Your Hunch (through 9/27/63)
am11:00-am11:30: Concentration (through 9/24/65)
am11:30-om12:00: Missing Links (through 3/27/64)
om12:00-om12:30: Your First Impression (through 6/26/64)
om12:30-om12:55: Truth or Consequences (through 3/26/65)
om12:55-pm01:00: NBC News (through 12/31/76)
pm01:00-pm01:30: [local]
pm01:30-pm02:00: Make Room For Daddy (through 6/26/64)
pm02:00-pm02:25: People Will Talk (through 12/27/63)
pm02:25-pm02:30: NBC News (through 6/26/64)
pm02:30-pm03:00: The Doctors (S) (through 3/02/79)
pm03:00-pm03:30: The Loretta Young Theatre (through 5/01/64)
pm03:30-pm04:00: You Don't Say (through 9/26/69)
pm04:00-pm04:25: The Match Game (through 9/26/69)
pm04:25-pm04:30: NBC News (through 9/26/69)


1963/09/30:
am10:00-am10:25: Say When! (through 6/26/64)
am10:25-am10:30: NBC News (through 6/26/64)
am10:30-am11:00: Word For Word (through 6/26/64)
am11:00-am11:30: Concentration (through 9/24/65)
am11:30-om12:00: Missing Links (through 3/27/64)
om12:00-om12:30: Your First Impression (through 6/26/64)
om12:30-om12:55: Truth or Consequences (through 3/26/65)
om12:55-pm01:00: NBC News (through 12/31/76)
pm01:00-pm01:30: [local]
pm01:30-pm02:00: Make Room For Daddy (through 6/26/64)
pm02:00-pm02:25: People Will Talk (through 12/27/63)
pm02:25-pm02:30: NBC News (through 6/26/64)
pm02:30-pm03:00: The Doctors (S) (through 3/02/79)
pm03:00-pm03:30: The Loretta Young Theatre (through 5/01/64)
pm03:30-pm04:00: You Don't Say (through 9/26/69)
pm04:00-pm04:25: The Match Game (through 9/26/69)
pm04:25-pm04:30: NBC News (through 9/26/69)

1963/12/30:
am10:00-am10:25: Say When! (through 6/26/64)
am10:25-am10:30: NBC News (through 6/26/64)
am10:30-am11:00: Word For Word (through 6/26/64)
am11:00-am11:30: Concentration (through 9/24/65)
am11:30-om12:00: Missing Links (through 3/27/64)
om12:00-om12:30: Your First Impression (through 6/26/64)
om12:30-om12:55: Truth or Consequences (through 3/26/65)
om12:55-pm01:00: NBC News (through 12/31/76)
pm01:00-pm01:30: [local]
pm01:30-pm02:00: Make Room For Daddy (through 6/26/64)
pm02:00-pm02:25: Let's Make a Deal (through 6/26/64)
pm02:25-pm02:30: NBC News (through 6/26/64)
pm02:30-pm03:00: The Doctors (S) (through 3/02/79)
pm03:00-pm03:30: The Loretta Young Theatre (through 5/01/64)
pm03:30-pm04:00: You Don't Say (through 9/26/69)
pm04:00-pm04:25: The Match Game (through 9/26/69)
pm04:25-pm04:30: NBC News (through 9/26/69)

1964/03/30:
am10:00-am10:25: Say When! (through 6/26/64)
am10:25-am10:30: NBC News (through 6/26/64)
am10:30-am11:00: Word For Word (through 6/26/64)
am11:00-am11:30: Concentration (through 9/24/65)
am11:30-om12:00: Jeopardy! (through 9/24/65)
om12:00-om12:30: Your First Impression (through 6/26/64)
om12:30-om12:55: Truth or Consequences (through 3/26/65)
om12:55-pm01:00: NBC News (through 12/31/76)
pm01:00-pm01:30: [local]
pm01:30-pm02:00: Make Room For Daddy (through 6/26/64)
pm02:00-pm02:25: Let's Make a Deal (through 6/26/64)
pm02:25-pm02:30: NBC News (through 6/26/64)
pm02:30-pm03:00: The Doctors (S) (through 3/02/79)
pm03:00-pm03:30: The Loretta Young Theatre (through 5/01/64)
pm03:30-pm04:00: You Don't Say (through 9/26/69)
pm04:00-pm04:25: The Match Game (through 9/26/69)
pm04:25-pm04:30: NBC News (through 9/26/69)

1964/05/04:
am10:00-am10:25: Say When! (through 6/26/64)
am10:25-am10:30: NBC News (through 6/26/64)
am10:30-am11:00: Word For Word (through 6/26/64)
am11:00-am11:30: Concentration (through 9/24/65)
am11:30-om12:00: Jeopardy! (through 9/24/65)
om12:00-om12:30: Your First Impression (through 6/26/64)
om12:30-om12:55: Truth or Consequences (through 3/26/65)
om12:55-pm01:00: NBC News (through 12/31/76)
pm01:00-pm01:30: [local]
pm01:30-pm02:00: Make Room For Daddy (through 6/26/64)
pm02:00-pm02:25: Let's Make a Deal (through 6/26/64)
pm02:25-pm02:30: NBC News (through 6/26/64)
pm02:30-pm03:00: The Doctors (S) (through 3/02/79)
pm03:00-pm03:30: Another World (S) (through 1/03/75)
pm03:30-pm04:00: You Don't Say (through 9/26/69)
pm04:00-pm04:25: The Match Game (through 9/26/69)
pm04:25-pm04:30: NBC News (through 9/26/69)

1964/06/29:
am10:00-am10:30: Make Room For Daddy (through 3/26/65)
am10:30-am10:55: Word For Word (through 10/23/64)
am10:55-am11:00: NBC News (through 9/24/65)
am11:00-am11:30: Concentration (through 9/24/65)
am11:30-om12:00: Jeopardy! (through 9/24/65)
om12:00-om12:30: Say When! (through 3/26/65)
om12:30-om12:55: Truth or Consequences (through 3/26/65)
om12:55-pm01:00: NBC News (through 12/31/76)
pm01:00-pm01:30: [local]
pm01:30-pm01:55: Let's Make a Deal (through 9/29/67)
pm01:55-pm02:00: NBC News (through 9/29/67)
pm02:00-pm02:30: The Loretta Young Theatre (through 1/01/65)
pm02:30-pm03:00: The Doctors (S) (through 3/02/79)
pm03:00-pm03:30: Another World (S) (through 1/03/75)
pm03:30-pm04:00: You Don't Say (through 9/26/69)
pm04:00-pm04:25: The Match Game (through 9/26/69)
pm04:25-pm04:30: NBC News (through 9/26/69)

1964/10/26:
am10:00-am10:30: Make Room For Daddy (through 3/26/65)
am10:30-am10:55: What's This Song? (through 9/24/65)
am10:55-am11:00: NBC News (through 9/24/65)
am11:00-am11:30: Concentration (through 9/24/65)
am11:30-om12:00: Jeopardy! (through 9/24/65)
om12:00-om12:30: Say When! (through 3/26/65)
om12:30-om12:55: Truth or Consequences (through 3/26/65)
om12:55-pm01:00: NBC News (through 12/31/76)
pm01:00-pm01:30: [local]
pm01:30-pm01:55: Let's Make a Deal (through 9/29/67)
pm01:55-pm02:00: NBC News (through 9/29/67)
pm02:00-pm02:30: The Loretta Young Theatre (through 1/01/65)
pm02:30-pm03:00: The Doctors (S) (through 3/02/79)
pm03:00-pm03:30: Another World (S) (through 1/03/75)
pm03:30-pm04:00: You Don't Say (through 9/26/69)
pm04:00-pm04:25: The Match Game (through 9/26/69)
pm04:25-pm04:30: NBC News (through 9/26/69)
pm04:30-pm05:00: [local]
KTAR-12 Phoenix, adjusted for ET, carried the above pattern
from the Tue Nov 10, 1964 Listing